RAFIA: Multi-Country Fashion Retail on Odoo — 18 Stores in Pakistan, 5 in the UK

About the client

RAFIA is a Pakistani luxury designer-wear brand known for pret, formals, unstitched, casual, kids, and signature lines such as RAFIA KHAS. Through rafia.pk and a growing retail network, the brand serves customers in Pakistan and internationally — including the UK.

Fashion retail at this scale is not only about beautiful collections. It is about moving the right size and colour to the right store, controlling promotions without chaos, keeping Pakistan tax-compliant at the till, and connecting parent-company supply with store demand across two countries.

The challenge

RAFIA needed one ERP that could run a large multi-store fashion network across Pakistan and the UK — with multi-company processes, head-office replenishment, complex discounts, and FBR-ready POS in Pakistan.

Key pressures included:

• 18 physical stores in Pakistan — retail counters requiring FBR POS integration
• 5 stores in the UK — same brand, different market, still needing operational alignment
• Multiple companies — parent and related entities that must work together without manual double entry
• Inter-company automation — when goods are sold from the parent company, an automatic purchase order should be booked
• Stock movement — inventory flow from head office to stores must be controlled and visible
• Thousands of products with variants — size, colour, and collection complexity typical of fashion retail
• Complex discounts — promotions that must be powerful for sales teams, but controlled for margins

The solution

Dynasol Technologies, an Odoo Trusted Partner, implemented Odoo for RAFIA as a multi-country, multi-company retail platform — connecting Pakistan stores, UK stores, head-office supply, and compliance in one ecosystem.

1. Multi-country store network on Odoo

Dynasol rolled Odoo across RAFIA’s retail footprint:

• 18 physical stores in Pakistan — with FBR POS integration for compliant B2C counter sales
• 5 stores in the United Kingdom — operating on the same Odoo direction with multi-currency capability across markets

Scale: 23 retail locations across Pakistan and the UK on one Dynasol-led Odoo implementation journey.

2. Multiple companies with inter-company automation

RAFIA’s structure was modelled as multiple companies in Odoo. Dynasol configured automation so that when products are sold from the parent company, the system can automatically book a purchase order — reducing manual coordination between entities and keeping commercial documents in sync.

3. Stock movement from head office to stores

Inventory was designed around real fashion logistics: stock moves from head office to stores with clear traceability. Stores get what they need; head office keeps control of distribution.

4. Thousands of products with variants

The product master was built for a large fashion catalogue — thousands of products with variants — so size, colour, and style remain consistent from head office to every till.

5. Complex discount management

Dynasol configured Odoo to manage complex discounts — so campaigns and store-level promotions can run without breaking pricing discipline or leaving finance guessing what sold at what rate.

6. FBR POS for Pakistan retail

For Pakistan stores, Dynasol integrated FBR POS with Odoo Point of Sale so retail (B2C) sales support Federal Board of Revenue compliance at the counter — essential for a nationwide store network.

 What was delivered

Results at a glance

• Pakistan + UK retail network on Odoo
• FBR-ready POS for 18 Pakistani stores
• Multi-company automation between parent and related flows
• Head-office to store stock control
• Variant-heavy catalogue and controlled complex discounts
• One implementation partner — Dynasol Technologies

Why this matters

Fashion brands fail in software when POS, stock, discounts, and company structures are treated as separate projects. RAFIA’s story shows the opposite: a designer-wear retailer running multi-country stores, multi-company automation, and Pakistan FBR POS inside one Odoo platform.

Dynasol Technologies specialises in this kind of complexity — retail chains, inter-company documents, warehouse-to-store movement, and local compliance — delivered as a working system, not a slide deck.